What was your inspiration for creating this song?
"This IS Love" is a fly love song....my inspiration for writing it was my ex girlfriend. I decided to write this song for her when we were together to show my love and admiration for her.
How long have you been working on this project?
"This IS Love" is a song from the SQUAD UP mixtape being released at the start of April. I’d say we worked on the project for about a month or two. I think everything came together pretty quickly as we just went with what we were feeling when we wrote it.
How has Covid-19 affected this project?
It goes without saying Covid-19 has affected every artist's ability to perform and thus promote their music. On the bright side, it forced artists to level up their online game marketing and networking wise. For me, I was able to figure out how to become more creative with my music during the pandemic, which allowed me to take a new approach to the whole process.
Did you collaborate with anyone on this project?
The track is by Majestic Da God & Carla Chyanne, produced by Majestic and Frado180 of The Dream Team. The artists on the project are SQUAD UP Records artists Meloetry, Lethy, Saan Solo, Mr Wor (singer) and Carla Chyanne. Two tracks were produced by Chef Ellz ("So Numb" & "World Champs") and two produced by Anonymous73 ("No Tomorrow" & "Love Song").
What do you want your fans to get out of this song?
We want our fans to get the SQUAD UP experience out of the project: the authentic breath of fresh air hip hop! For the song we want people to play when their "boo" or "jawn" comes over.
Do you have anything exciting coming up in 2021?
We're dropping relentlessly in 2021....SQUAD UP Records is dropping:
20 singles, 4 albums, 4 mixtapes, over 12 music videos & 8 music visuals. Carla Chyanne is dropping over 15 singles the rest of the year and three more EPs, so stay tuned!
SQUAD UP!!! Rock with us!
This IS Love available on all platforms Friday!